Brand and Web Design


Sleepbud® is a mattress brand that offers comfort to young audiences with a fresh approach. It offers its customers replenishing sleep and fresh mornings, plus the practicality of transporting the mattress in a compact box.

I was in charge of developing the brand identity, initial social media strategy, web design, and packaging design. The web design was prototyped in InVision and Photoshop, collaborating closely with an engineer in the implementation of the website.

01 Logotype

Logotype concept process 

The idea for the name is inspired by the buds of flowers, just before blooming. The whole character of the brand is charged with organic and feminine shapes, providing a safe space and a refuge of comfort. This was the baseline for initial sketches and further development.

02 Font + Color Palette

Fenix is the font for big titles,

while Kumbh Sans is the brand font.

03 Web design


Animations for web design

04 Packaging Design

Master graphics of the packaging design for rotational print in two tints. The box was already selected, the design consisted of designing the graphics to differentiate itself from the existing market.

05 Social Media

A strategy with according posts was implemented for the first month of launch for Instagram, Facebook, and Twitter. The contents were designed according to the basis of Behavior Science to optimize the audience reach of each posting.


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Monica Arriaga ©2021